According to multiple reports on the web yesterday, Facebook is making yet another change to its interface.  They officially have no comment to the published reports, but the plan is to scrap the “Become a Fan” link and replace it with “I like” when you are joining a fan page of a brand.   Facebook is known for constantly tweaking its interface in an effort to keep current with the new media landscape. (more…)

Media pundit Dan Abram’s latest website, Styleite (the latest vertical in his Mediaite empire) launched Monday of this week, generating buzz among sartorial and media tastemakers alike. The fashion news site is purportedly going to try and capture an arguably oversaturated online fashion market, going up against heavies like style.com and wwd,  as well as a host of blogs.

So what’s their angle? Well a big part of it is search.

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Recently, Mashable reported the pending release of the New Version of Digg – the information congregation and popular bookmarking site. In an interview with the CEO of Digg, Jay Adelson, a little of “what’s expected ” spilled out. Although not much is known except for you to sign-up for a “first-come-first serve” testing mode for the new version, here are a few thoughts about how the possible outcomes that might affect businesses in a positive way: (more…)

All the major search engines increase the number of searchers they offer an advertiser by allowing their search results to show on 3rd party websites.  The traffic for paid ads showing on these 3rd party sites is typically of a lower quality than that generated by the search engines’ own sites. However, that traffic is also usually cheaper, so some types of businesses benefit by having their ads show on search partner sites.

If you allow your ads to show on search partner sites, it’s important to constantly monitor the traffic those sites generate.  This fact was underscored one day a few weeks ago when a Path Interactive client suffered an 800% traffic spike on one particular adgroup in a Google campaign, with most of the spike coming from one keyword, with no corresponding increase in conversions.

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With mobile search engine optimization increasing on a daily basis, T-mobile hops on the mobile search bandwagon.

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Yahoo!’s Search Marketing Desktop, formally released, speeds up your paid search efforts…and offers an uncommon take on a common feature. (more…)

On  Monday, Brian Morrissey at Ad Week put out an article about Twitter’s impending advertising platform and what features from various external satellite technologies it will likely integrate into its own program. Morrissey thinks the popularity both search and trending topics will be heavily featured in the new program, and he also sees increasing value in companies who’ve found a way to flow ad-copy into twitter streams or place units on various Readers such as HootSuite or UberTwitter.

While we think these are all accurate assessments of ways Twitter can retool traditional advertising models, we hope that one thing missing from Morrissey’s musing makes it into the final rollout of the program.

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400 million profiles, millions of status updates, billions of photos being uploaded and viewed – Facebook is huge, monolithic and truly, wide-reaching. If you are on Facebook, that’s the size of the audience which can potentially look at your profile. However, unless you are a Britney Spears, Oprah or some other celebrity like that, no one except your friends (and to an extent, their friends) would take a gander at your profile. (more…)

No matter what you find yourself on twitter for, many people wind up getting obsessed about their following count. In spite of the overwhelming amount of information available on the Internet about “how to increase your follower count on twitter”, very few accounts actually have a four digit , much less five  or six digit follower count. Now the big trap is to get caught up in the follower account because many of these high follower profiles wind up having low valuable followers.
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