Google Real Time Search, Dynamic Searches, Super Partnerships

Will Google Ever Sit back and Relax?

With yet another sweeping gesture, Google manages to make all heads turn with its latest real-time search release. With Twitter giving Google nightmares, thanks to the latter’s real-time updates and even Bing taking longish strides by picking up partnerships with Myspace and facebook, this move from Google isn’t surprising, but it is certainly welcome. Continue reading

Is Social Media Marketing Really as Big a Deal as It Is Made Out To Be?

Do you digg? Perhaps you feel better when you stumble? Does your face (book) light up with a flickr (pun intended, :) ) of radiant happiness when you gather your friends for a little social activity online? If I didn’t use a hyperlink, would you have realized that there were at least a couple of social media sites named in the first two lines alone?  The names are definitely a little too pedestrian, but the popularity is unmatchable.

So is social media really as big a deal as it is made out to be?  If it really works, why is it that many individual professional providers and business owners don’t use it yet? Continue reading