While doing a recent search for “enterprise car rental Hackensack, NJ” on my iPhone, I noticed some interesting results. The Enterprise location had a special map marker, the Enterprise logo and “Sponsored Link” denotation.  This is the first time I’ve experienced a sponsored link in the Map application on the iPhone but it has greater mobile implications.

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There are many beliefs on singular and plural key phrases in the matter of optimizing. You would think a simple variation of adding an “S” or “ies” wouldn’t make all the difference right?

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Computer Troubleshooters, the world’s largest IT franchise, has named Path Interactive as one of the preferred vendors for search engine marketing services. Path Interactive will be the agency of records for all CT’s franchisees along with their client portfolios providing both Paid Search Management and Search Engine Optimization

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The debate about including a phone number in search ad copy has been going on for years.  The Nos argue that inserting a phone number takes important space away from your marketing message, and that if people call without clicking, it will lower your quality score, thereby driving up cost.  The Yesses often focus on the fact that if a searcher calls without clicking, you don’t pay for that click.  They also note that few advertisers include a phone number in their ads, so doing so can help your ad stand out.

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The Google Caffeine Sandbox Preview Showed Us Major Changes

A couple months ago, Google released a developer preview of the new index, Google Caffeine. Google Caffeine is said to be more accurate, faster and relevant search engine results. The Changes Google made seemed to be bigger than your average, and could possibly well fluctuate the rankings incredibly.

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Projecting results from SEO can be challenging for both marketers & agencies, so how do we properly understand the payoff benefits from embarking on a search engine optimization plan?

Well to start, just like any other marketing project you will need to know where you have been to know where you are going.   It is funny how marketers familiar with traditional media can make assessments easily on performance but when Search Engine Optimization projects lands on their laps a theoretical black hole of evaluation exits.

Projecting results from SEO does not have to be that difficult, but it is a process that does require a few benchmarking sessions to make sure that your project is on track and that you are focusing on the right metrics

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Become a fan @ http://www.facebook.com/pathinteractive!

We will also be having some promotions and giveaways for our facebook fans, like Restaurant certificates, shopping gift cards, etc…hopefully some cool things from our clients too (more…)