Google Insights for Search is a great tool from for recognizing how people search based on region. People speak differently and search differently based on region.
Monthly Archives: October 2009
Landing Page Costs – Should I Invest in Landing Page Creation?
Clients sometime question the cost of designing a landing page. Many feel their current site is sufficient enough for search marketing and they don’t need to spend more money on rebuilding something they have essentially already invested in, their website. Sounds reasonable right? From a client point of view, why outlay more money if they already have a website they’ve spent time and money designing.
Catch the Google Wave
The New Email is Here
Well, not quite yet, but last week Google did invite up to 100,000 users to a beta application called Google Wave. The previous smaller amount of invitations went mostly to developers in two other waves (pun intended). Google Wave has been creating a buzz in the tech, social media, and blogging communities ever since the I/O developer conference in San Francisco back in May. Trying to capitalize on the attention, some who were fortunate enough to get invitations, were attempting to sell their Google Wave invites on Ebay!
The Importance of Local Business Listings
According to a new study, nearly two thirds of searchers expect search engine results pages to list businesses within 15 miles of their home or work. That expectation is up from 52% in 2007. More importantly for your business, 83% of local search users contacted businesses offline (46% call, and 37% visit).
Does "Harry Potter" Draw More Than Clicks?
Determining Searcher Intent For Better ROI
When someone searches for “Harry Potter,” what are they really searching for? A bio of the character? An action figure?
If you sell action figures, but most of the people clicking on your “Harry Potter” ads are simply looking for information, you’re obviously not getting your optimal ROI. Conversely, if most of your clicks are precisely for the products you offer, i.e., Harry Potter figures, you’re doing well.
