Twitter getting smarter

Twitter is trying to organize and promote tweeters with yesterday’s release of their new feature, “Twitter Lists”.  It is not available to everyone just yet.  For the last year and a half, we have relied on applications like TweetDeck and Seesmic to organize our twitter followers into categories and groups.  Outside of these applications and being able to monitor mentions and direct messages on twitter directly, you were left with a constant endless stream of status updates of all the people you were following, unless you followed a small amount of tweeters. (more…)

Extra, extra. Google just announced a new (albeit still in the works) feature: AdWords Comparison Ads.  Google’s new baby is still in testing and only available to a small number of advertisers in the mortgage/refinance fields, but this development is already piquing the interests of many Google advertisers!

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Earlier this year, Google gave Path Interactive employees the chance to help test Google’s AdWords Certification Beta exam.  Taking the two experimental exams (one for Beginners and one for Experts) would be an all day affair, so we only sent two of our campaign managers: Ari Berdy and Stephanie Scorziello.

We are proud to report that both Ari & Stephanie passed the exams with flying colors!  They are now among the first to be the newest type of Google Advertising Professionals.  Congratulations Ari & Stephanie!

Having solid Google Maps Rankings is increasingly important as the placement of 7 or 10 results from Google Maps has become the mainstay for local search engines searches.  Just 6 months ago, Google Maps placements were still not consistent for local search results but obviously times have changed and your need to be placed within the top results has become critical for any business.

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Don’t be intimated by the high number of impressions and low click through rates. An effective content campaign can  supplement the success of a good search campaign and help bring in more leads for your clients. Granted, not all clients are made for content. But if you have a client that converts well on their search campaigns, and their acquisitions would favorably suit a PPC content campaign, you may be in luck.
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You may have noticed a change in your facebook home page as of yesterday.  Facebook is now offering two feeds, a “live feed” and a “news feed”.  You can select either one, but the live feed is the one that you are most familiar with as it shows (more…)

Bing and Google have both announced that they will incorporate tweets into their search results.  Bing made the announcement yesterday, and Google today.  The purpose of these deals is to bring real time search capabilities to the two search engines.  This will benefit people looking for updates on breaking news, reviews on just-released products, and any other situation in which information quickly grows stale.

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Google’s trusty Keyword Tool has been overhauled, mostly for the better.

At its core, the new Keyword Tool, currently in beta, is identical to the old one. You enter seed keywords or a site URL, and it generates relevant keyword ideas, along with associated statistical data, such as search volume and competition. This can then be used for search engine optimization, paid search or general market research.

This is really where the similarity ends. While the new Keyword Tool is missing a few features we’ve become accustomed to, it contains at least 11 new or improved ones, some significant. (more…)

Some great new branding and reporting tools were added to Google Analytics around advanced reporting and analysis.  The new features seem to be very helpful for companies trying to measure the brand they are trying to build.

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Linkedin still experiencing robust growth

Last week, LinkedIn reached another milestone, by reaching 50 million users worldwide.  Half of those users are in the United States.  Trailing behind the U.S. is Europe with approximately 11 million users.  How quickly is Linkedin growing?  To put it in perspective, it took the social network nearly 3 years to reach its first 5 million users, while the last million has taken a little over two weeks. (more…)