The Digital Marketing Team Behind the Results

paul vanhevel

Path’s commitment to forging deep and meaningful relationships means that we keep our employees for the same reasons that we keep our clients. We’re justifiably proud of our snazzy new office space in the Flatiron district, but it’s not the well-stocked coffee bar, the zero-pretension open floor plan or the microbrews on tap that make us all want to play for the same team.

Instead, it’s the reason why members of our senior management team are also Adjunct Instructors of Digital Marketing at New York University. It’s the reason why a third of our staff pitched in on a Saturday to teach Brooklyn teens how to code as part of our Path Cares initiative. It’s the reason why Path is a company that doesn’t just encourage diversity, we draw strength from the different experiences and points of view of all our employees.

We love what we do, and we love being very, very good at it. And we are always scouting new talent.

Path Interactive Holiday Party 2015
Path Interactive Holiday Party 2015
Path Fit: Basketball at Chelsea Piers
Path Interactive Holiday Party 2015
Path Interactive Holiday Party 2013
Path Fit: Workout fun at FlyBarre in NYC
Path Interactive Holiday Party 2015
C3 Conference 2014
Path Interactive Holiday Party 2014
Path Interactive Holiday Party 2014
Path Interactive Holiday Party 2014
C3 Conference 2013

Our Management Team

With practically no turn-over in our senior management, and with both of our founders directly involved in day-to-day operations, Path Interactive is guided by a dynamic and uniquely engaged leadership team.

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Michael Candullo COO & Founder
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Michael Candullo COO & Founder

Michael Candullo is a founder of Path Interactive and currently serves the executive team as Chief Operating Officer. In his role as COO, Michael co-manages the day-to-day operations of Path Interactive and also provides leadership to Path’s core service channels.

Michael is responsible for developing efficient and scalable processes across the agency to help maximize digital campaign performance and client growth. These include strengthening publisher and search engine relations, evaluating and implementing new technology tool sets and improving employee and organizational structure.

A marketing veteran, Michael brings more than 20 years of print and digital marketing experience to Path with a clear focus and direction on performance based campaigns. Michael has previously served in numerous sales management and marketing roles for media giants Nielsen Business Media and Verizon Communications.

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Michael Coppola CEO & Founder
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Michael Coppola CEO & Founder

Michael Coppola is a founder and serves as CEO of Path Interactive. Michael brings more than 15 years of traditional & online marketing experience with unparalleled insight, innovation and marketing expertise to the industry. As CEO, he drives the vision of the company, provides account and technology leadership and co-manages the day-to-day operations of the business.

Before founding Path Interactive, Michael served in numerous marketing  management and corporate training roles for Fortune 500 companies including Verizon Communications and Viacom. Most recently as Director of National Marketing for Westwood One (a Viacom subsidiary), Michael created highly effective integrated marketing programs for leading national brands like BMW, McDonalds and Quest Communications.

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Ruben Quinones VP, Client Strategy
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Ruben Quinones VP, Client Strategy

Ruben Quinones is VP, Client Strategy at Path Interactive where he provides forward thinking leadership for the company’s marketing processes.  Additional responsibilities includes client acquisition, strategic consulting, and key project management for client digital strategy and execution

Ruben is also an Adjunct instructor at the teaching Search Marketing a core course in NYU’s School of Professional Studies and has been a prevalent speaker at leading digital conferences such as Media Bistro, Search Engine Strategies, and Web Expo.

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Sarah Dryden SEO & Social Director
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Sarah Dryden SEO & Social Director

Sarah Dryden joined Path in 2009 and serves as the SEO & Social Media Director, managing the organic services team’s strategic objectives. She oversees all strategic planning and execution for SEO and earned media client accounts, bringing a highly integrated approach to managing our clients’ larger web presence through site design & architecture, SEO, SEM, PR, and social media strategies. She also supports corporate training programs in SEO and social media, as well as internal training programs for staff.

Sarah brings a strong marketing and brand strategy sensibility to play on behalf of Path Interactive’s SEO and social media clients, having worked on agency strategies for major brands, startups, and non-profit organizations on both the West and East coasts. Sarah is a graduate of UC Berkeley, and holds a B.A. in Political Economy as well as a B.S. in Business Administration.

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James Connell Digital Media Director
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James Connell Digital Media Director

James Connell joined Path Interactive in 2008 and serves as Search Director. In his role, James is instrumental in both the strategic direction and day to day operational management of the search marketing team. He provides key insights into search marketing innovations and oversees all media planning for paid search accounts.

James is a paid search management veteran, managing complex search marketing campaigns since 2003 for companies and government agencies in NYC, DC and California.

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Employee Perks

Unlimited Vacations

An unlimited vacation policy, supporting a healthy work-life balance.

Health Benefits

Great health and dental benefits, even a matching 401k plan.

Path Fit

Weekly sponsored fitness activities including cycling, boxing, yoga and more.

Plus More

A rotating beer keg on tap for happy hour and Mortal Kombat. Enough said.

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