Management Team

Michael Coppola is co-founder and serves as CEO of Path Interactive. Michael brings more than 15 years of traditional & online marketing experience with unparalleled insight, innovation and marketing expertise to the industry. As CEO, he drives the vision of the company, provides account and technology leadership and co-manages the day-to-day operations of the business.

An early pioneer in the Internet Marketing field, Michael helped the Telecom industry transition from traditional print to online advertising models. He was an integral part of the sales and marketing rollout of the Internet’s premier online local directory Superpages.com.

Before founding Path Interactive, Michael served in numerous sales management and corporate training roles for Fortune 500 companies including Verizon Communications and Viacom. Most recently as Director of National Marketing for Westwood One (a Viacom subsidiary), Michael created highly effective integrated marketing programs for leading national brands like BMW, McDonalds and Quest Communications.

Michael is a frequent speaker on Search Engine & Social Media Marketing topics and an Adjunct Instructor at NYU, S.C.P.S, Digital Media Marketing Program.

Michael Coppola is a graduate of Quinnipiac University’s School of Business in Hamden, CT. He currently resides in Manhattan, NY.

Michael Candullo is co-founder and President of Path Interactive. Michael has led the company to aggressive growth since it’s inception in early 2006. He brings more than 20 years of print and online marketing experience with a clear focus and direction for the sales and marketing operations of the company. As President, he provides core leadership for both local and national sales, key operational insights and co-manages the day-to-day operations of the business.

A print and online media veteran, Michael has served in numerous sales management and marketing roles for media giants Nielsen Business Media and Verizon Communications. At Nielsen, Michael significantly increased advertising revenue and worked closely with many dot.com start ups in the late 90’s to early 2000. Most recently, Michael served as Vice President of Sales for Ambassador Communications a regional directory company where his contributions to sales management and operations helped grow staff from under 20 employees to over 120 employees in less than 3 years.

Michael Candullo is a graduate of Pace University where he obtained a Bachelor’s in Business Marketing and Advertising. He currently resides in Manhattan’s Upper West Side.

Michael Stearne is currently VP of Interactive Media & Systems at Path Interactive. An expert in traffic analytics, application development and scalability, Michael has developed business processes and systems that contribute to the aggressive revenue growth of Path Interactive. Michael’s core responsibilities include managing the search platform architecture, client development and providing strategic insights and management to the Search Engine Optimization team.

Michael is an experienced developer and entrepreneur with numerous ventures across many verticals in Internet related technologies. Before joining Path Interactive, Michael managed Internet application development projects in industries ranging from real estate to high tech to television production. He has worked with small businesses as well as Fortune 100 companies.

In his previous positions, Michael assisted in the creation of a portfolio of web-based ventures including recent projects like Tenant.com, Kolat.com, GotTempo.com as well as consulting for various firms.

Michael has degrees in Computer Science and Sociology from Rutgers University. His educational background gives him the unique ability to find the intersection between the offline and online behaviors of users and industry.

Ruben Quinones joined Path Interactive in early 2007 and is currently Director of New Media. In his strategic role, Ruben provides forward thinking leadership to the company’s social media marketing processes and manages the day to day social media operations of the firm. Ruben is also responsible for business development, consulting, and key project management for client Paid Search, Search Engine Optimization and Online marketing campaigns.

A seasoned online marketing professional, prior to joining Path Interactive, Ruben’s related experience includes founding and marketing a one of the Internet’s first vertical search engines, and was an advertising internet consultant for Verizon Information Services for national brands and small businesses.

Ruben is also a blogger, contributing blogger, prevalent speaker on Social Media topics and an Adjunct Instructor at NYU, S.C.P.S, Marketing, Advertising, Public Relations Program.

Ruben Quinones is a graduate of Nyack College in Nyack, NY.

James Connell joined Path Interactive in 2008 and serves as Search Director. In his role, James is instrumental in both the strategic direction and day to day operational management of the search marketing team. He provides key insights into search marketing innovations and oversees all media planning for paid search accounts.

Under James’ leadership, the search marketing team delivers forward-thinking and brand-relevant strategic direction for the company’s local and national paid search marketing programs. James and his team utilize both performance analytics and core marketing principles to guide their campaign management at Path Interactive.

James is a paid search management veteran, managing complex search marketing campaigns since 2003 for companies and government agencies in NYC, DC and California.

James Connell has earned a B.A. from Tufts University and an MBA from Georgetown University School of Business.